Sometimes I like to do something else besides playing with porcelain and silver. I do love the digital world too, I blog, twitter, ..... and I designed my own website. It needs serious updating, but still I got the query from my yoga teacher, Martine, if I could design one for her. Of course I would I'd love to. Although she has been teaching for many years, she needed to start from scratch on the web-presence and everything which goes with it. One of the first things needed was a logo. For this I called in the help of the very talented lady called Alex from RALEV, whom designed the logo for Two Trees.
We, Martine and I, brain stormed about the logo and sketching some ideas. We made a brief of what the logo should look/feel like: needs to include the symbol is the aum /ohm sign and a circle. The sign may altered to extend out of the circle, this way it also reminds of a scale. As life not always stays within the circle and you need to find a balance in life too. Martine, my yoga teacher does not stick to one yoga school, but takes what's best from different yoga teachings, so the alteration of the sign stands for this too. As she is more practical in her yoga classes, the sign may be sleek and modern. The circle may be bright green, like the apples, or orange. The lines of the sign are to have rounded ends, not like the square calligraphed ones one usually sees for this sign. Colour of the sign, an off black.
This is the logo which Alex designed for Martine:
It's just like with my own logo, I just gave Alex the gist of what it should be and she just captures it ten times better than you even could have imagined. So if you would like help from talented Alex too, you can find her via this cool website, it's called DESBAR and is a place where entrepenuers, develeopers and designers meet to share their skills. DESBAR is short for design barter and I just love the idea, why not swop talent instead of sending each other a bill. Be sure to check it out!